Making your articles available for reprints by other ezine publishers and webmasters is the cornerstone strategy in building an avalanche of pre-qualified visitors to your website.
If you want your articles to be picked up and massively distributed by others, here are 7 common mistakes to avoid:
Article Mistake #1 Too many grammatical, spelling, and punctuation errors.
In addition to having your article proofed by others, you may also want to be sure that you have clearly defined paragraphs. Nothing is worse than a big blob of text with 20 run-on sentences.
Readers no longer read articles in depth and often only ’scan’ your article. They want small bites of information that can be easily digested… also known as “info-snacking.”
Keep your “voice” in the same person throughout the entire article. If you are using the first person voice (I, me) or the second person (you, we, us) or the third person (they, them, he, she)…be consistent by staying in one voice for the entire article.
Article Mistake #2 Too much hype, bragging and self-promotion.
If you are as good as you know you are, there is no reason to fill the body of the article with hype, gratuitous links to your site or blatant self-promotion. Readers are smart and will see right through your “hype-veil.”
Better to only sell or pitch your company in the RESOURCE BOX below the body of the article. Research I’ve done indicates that the resource box often gets a 3% CTR (Click Through Rate). Be sure you take advantage of that by not selling hard in the body of the article.
Article Mistake #3 Content based on what you need to learn, not what your reader needs.
Put yourself in your reader’s shoes and ask yourself, “What does this article offer me?” Research what your reader wants to read by doing survey’s with your own audience or do keyword search engine research to find what people are looking for.
Article Mistake #4 Making your article broad or superficial in content.
It’s better to go in-depth on a narrow topic. Define it. Explain it. Relate to it. Use bullet points or numbered lists. Offer a secret or expertise that you have around the topic. Be original in covering your topic as narrowly as possible in a way that has not been done by others. Brevity is golden.
Article Mistake #5 Headline and article summary does not grab readers’ attention.
The headline is often ~95% of the initial reason why someone might read your article or pass it over for another article. Don’t bore your audience out of the gate with a dull headline or worse, a boring introduction to the article.
If you have to use two sentences to make your headline, you’re thinking too hard. Keep it simple and make it brief. Use keyword research tools to optimize your article title.
Article Mistake #6 Plagiarizing or ‘buying articles’…
It’s ok to research the Internet for article ideas, but it’s not ok to copy word-for-word of any article. Paraphrasing can also be classified as plagiarism. Be original. Let the words flow from your mind into your article. You will sleep better at night and your articles will have a higher value in the marketplace.
Buying articles is not a great idea…especially if you do not get an exclusive license to use them. What good is the same article if thousands of people call it their own? If you do outsource your article writing to ghost writers, make sure you have an exclusive right or license to the works.
Article Mistake #7 Don’t burn out the RESOURCE BOX by overloading it.
The RESOURCE BOX is your pay-off for giving your article up for free reprints, but don’t abuse the welcome mat by including a dozen website addresses. Stick with one website URL or two at the most and you’ll find your article may find a higher distribution rate.
If you want to be really tacky, include an affiliate link in the RESOURCE BOX. A better strategy is to have a domain name registered for every affiliate program that you pitch and include the domain name that rewrites or refreshes to your affiliate link. This is much less tacky and looks more professional.
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